The Bic pen company has apologized after a recent Facebook ad caused widespread outrage. The ad paid tribute to South African women on National Women's Day. But, many saw the message as sexist. It ...

This ad, posted on Bic South Africa’s Facebook page, sparked outrage among users. On Tuesday, the company apologized for posting it. (Photo: Bic) A message encouraging women to “look like a girl” and ...

Talk about a #EpicFail. The pen company Bic South Africa released what they thought would be perceived as an empowering ad on its Facebook and Twitter pages earlier this week, in honor of the ...

There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Bic South Africa meant to celebrate the country’s National Women’s Day, but their ad massively backfired. According to CNN, the sexist message that got that got them in trouble was the phrase stamped ...