For many years, audio advertising could not be measured. Today, service line marketers can attribute appointment volume to their digital audio ad campaigns. There are multiple factors that make a ...

StreamGuys is making a push into culturally targeted audio advertising, launching SGcreative in partnership with Nueva ...

The advertising world has a problem. And if you’re running a small business, you’ve probably felt it firsthand. As your customers stream podcasts during their commute and listen to handpicked ...

AMA, formerly known as A Million Ads, focuses on dynamic creative and personalization for digital audio advertising. On Wednesday, the company launched a contextual ad-stack enterprise platform ...

In marketing, it's a fair bet that advertising will follow anywhere people congregate. It doesn't matter what medium, demographic, or message you're talking about. If a large group is centered on one ...

Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...

It’s been well-documented by now that radio outperforms over-the-air television as a mass reach medium, but what about radio’s effectiveness versus over traditional advertising? A new report suggests ...

How can advertisers take advantage of the latest evolution within the audio landscape? A range of industry experts share their insights. The audio space has always been valuable to advertisers: audio ...

“This has been a very big project for the company,” Justin Allen, senior strategic consultant for Statara, told HousingWire. “Rather than using outside tech platforms to run digital advertising ...