Referencing the swell of viewers for the obscure ice sport during Vancouver's Winter Games, NBC's ratings team says the event is dominating early cable viewership. By Mikey O'Connell Summer Olympics ...

LONDON (AP) — Maybe it’s the effect of “The Hunger Games” and bow-and-arrow-toting heroine Katniss Everdeen, or the lure of competing at a 200-year-old venue. Or maybe it’s the Robin Hood factor.

The leaders of the International Archery Federation (FITA) have made a decision to move ahead with the launch of a new brand – "World Archery". It is aimed at unifying all of the activities, events, ...

LONDON (Reuters) - Cricket will make way for archery at the historic Lord's ground in two years' time after London 2012 organisers got the go-ahead for their plans on Monday. Lord's, the spiritual ...

The Olympics coverage of archery has seen record-breaking viewing numbers in the US this year. Archery coverage on MSNBC and NBC Sports Network rated higher than any other sport among the ...

Planning permission for temporary seating stands and other facilities has been given by Westminster City Council. London 2012 chairman Sebastian Coe said: "Lord's will be a spectacular venue for ...