Apple's new browser-based App Store lets anyone browse, search, and share apps across every platform, no Apple device required. For years, Apple's web domain at "apps.apple.com" served only as a ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...