Apple researchers ran an A/B test to measure how AI-generated relevance labels would affect App Store search rankings and app downloads.

As new App Store restrictions for 18+ apps take effect in select markets, Apple is rolling out new age assurance tools for ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Apple has seeded the third developer beta of iOS 26.4, improving system stability, fixing bugs and enhancing overall ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

Apple today unveiled Apple Creator Studio, a new subscription bundle that brings together all of its powerful editing and productivity apps into a single suite aimed at video editors, designers, ...

Apple announced a new age verification tool in the U.S. and abroad to ensure users wishing to download certain apps are at ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results starting Tuesday, March 3. The extra ads will first appear in the App Store ...

Apple often promotes the App Store as a secure place to download apps. The company highlights strict reviews and a closed system as key protections for iPhone users. That reputation now faces serious ...

In January, after TikTok announced a deal to transfer its US operations, Apple began blocking people in the US from ...

People in the European Union are now allowed to access alternative app stores thanks to the Digital Markets Act (DMA), a ...