Add Yahoo as a preferred source to see more of our stories on Google. Amazon is launching a new private label brand, Amazon Grocery, that will bring together products from its Amazon Fresh and Happy ...

Amazon is uniting two of its private label grocery brands — Amazon Fresh and Happy Belly — under the simplified Amazon Grocery banner. The renamed private label brand features more than 1,000 food ...

Amazon continued to tinker further with its grocery offering on Wednesday when it introduced Amazon Grocery, a new private-label moniker that consolidates its existing Amazon Fresh and Happy Belly ...

SEATTLE — Amazon.com, Inc. is combining its Amazon Fresh and Happy Belly private label brands and introducing Amazon Grocery, a private label brand that will feature more than 1,000 food items with ...

Unified brand brings together Amazon (AMZN) Fresh and Happy Belly customer favorites and new offerings "With Amazon Grocery, we're simplifying how customers discover and shop our extensive private ...

Amazon Prime members in New Jersey and elsewhere can now add groceries to their Amazon Prime shopping list, and perhaps save a few bucks by checking out Amazon's new private label brand. Amazon ...

Amazon is once again changing the grocery game, this time with its own private label brand. On October 1, the e-commerce giant announced the launch of Amazon Grocery, its new private label that brings ...