Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Nice and Serious Did you know there's a charity that specifically supports mental ...

While Amazon has had the same logo for over 26 years, shoppers are only just realising there's a 'genius' hidden detail with ...

Many Amazon shoppers are only just discovering the clever details hidden in the company's logo, which has remained largely ...