(Ad) The competition for K-12 private school admissions has gotten more and more competitive - and some schools are struggling to keep up. One key place to focus your digital marketing efforts is in ...

Faced with a “perfect storm” of factors contributing to plummeting enrollment, the Des Moines school district a few years ago decided to do something new: hire a marketing firm to devise a campaign ...

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Pervasive advertising and marketing practices employed by businesses “reach into the lives of children and follow them to school,” concludes a new report. The study notes that, in general, the ...

Since Michigan education lobbyist Betsy Devos’ appointment as secretary of education, the sorry state of public education in Michigan has been well documented. According to the National Assessment of ...

Imagine you’re a seventh-grader walking to social-studies class. In the hallway, you pass a row of lockers plastered with a giant ad for a supermarket. At lunch in the cafeteria, you sit at a table ...

Back-to-school (BTS) advertising so far in July is down almost 50% versus one year ago, as many families are unsure of the return to school this fall, per a new report from Numerator shared via press ...