New research using smart TV data reveals that traditional methods have overestimated the impact of TV ads by over 50 percent.

Share your thoughts with the On Politics newsletter. By Jess Bidgood It’s autumn! The season of falling leaves, Halloween costumes and — this year — wall-to-wall political advertising. We want to know ...

Anna Chorniy does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...