The human brain is wired for storytelling. Persuasive leaders tell stories to build trust and create alignment.

It used to be that change would take years or even decades. As we know, the digital landscape disrupted that idea, and now it’s always pushing leaders to do better, leaner and faster. So, what’s a new ...

It was nice to finally, after all these years, have the opportunity to sit down with the celebrated jazz pianist Jan Lundgren and talk about what it actually is that we do as jazz musicians when we ...

New research from the University of Mississippi suggests that telling stories—from ancient campfire tales to modern-day ...

In industrial categories, particularly companies that manufacture goods, competence is assumed. What differentiates brands now is how clearly they demonstrate an understanding of the pressures their ...

You’ve likely been in an audience when a powerful speaker has used storytelling to move and connect their audience to their message. It’s that moment in their message when an otherwise dull topic ...

“We are always telling two stories about ourselves: the one about who we want to believe we are and the one about who we know ourselves to be,” writes Steve Almond in his new book “Truth Is the Arrow, ...

Omnicom Group’s creative agency BBDO has introduced Do Big Things, its first global repositioning in nearly 30 years. As Campaign reported previously, the new platform shifts the focus from sheer ...

King Shahryar, betrayed by his wife, decides to marry a new woman each night and have her executed by morning to ensure he is never deceived again. After Scheherazade volunteers to marry the king, she ...

“We tell ourselves stories in order to live,” wrote the iconic journalist-essayist Joan Didion, and her statement is no exaggeration. Sharing stories is an integral component of the human experience, ...

Quarrelling Couple (mid-19th century) by Meikeisai Hōjitsu (Japan, died 1872) Source: Raymond and Frances Bushell Collection, Los Angeles County Museum of Art/Public Domain This is part two of a ...

There is no such thing as a one-size-fits-all way to implement narrative design in MMOs. While complex storytelling can be a help in the development of a better experience for players, not every game ...